The objective of this project was to develop an effective brand and package for a practical and easy-to-use portable painting kit.
Logo and Brand Identity
The wordmark design conveys a sense of classic simplicity using a timeless typographic treatment. I developed the ease-L® brand name as a play on words that hints at the product’s self-contained easel as well as its ease of use. The logo is displayed in white on the colours of the provided paints, as well as reversed on the wood packaging.
Package Design
So that the user may paint en plein air, I designed the package to be self-contained and portable. The wooden rectangular box was fashioned with a durable leather handle and houses six oil paints, two paintbrushes, correction cloth, and a folded paper palette. The lid of the box features the ease-L® brand on one side and a pre-engraved Canadian landmark scene on the opposite side. This wood board and image serves as the canvas for painting, proving to be particularly useful for those not yet proficient at painting. In keeping with my desire to create an environmentally conscious product, the incorporation of natural and sustainable materials were a self-imposed requirement of the package design.
Knowledge: Brand Identity, Logo Design, Package Design, Illustration
Programs: Adobe Illustrator, Adobe Photoshop, Adobe InDesign
Details: Student project work for the York/Sheridan Program in Design (YSDN)
Award: Adobe Design Achievement Awards 2015 Semifinalist in the Packaging Category, was given in July 2015 by Adobe and Ico-D.