Heather & Thistle creates bespoke flower arrangements for in-store purchase and special occasions. Their floral designers take extra care to select locally grown varietals and unique vessels to create statement pieces that are overflowing with blooms. The arrangements are inspired by nature—always unique, with whimsical colour palettes and uncontrived shapes.
The brand was designed to align with the shoppe’s philosophy, and it is reflected across the website (currently under iteration) and digital advertisements (yet to be published). I embraced user experience design concepts to make it easier for the customer to visit the website via the digital ads by using effective marketing, messaging and clear calls-to-action.
Knowledge: Ui/Ux Design, Digital Design, Wireframing, Branding
Programs: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Figma
Details: Client work that has yet to be published